Looking to change up your perfume? What not many people realise is that you can have a fragrance for every occasion - you don’t need to just wear one perfume at a time to create a signature scent, and for a unique fragrance that no one else has you can even layer two perfumes on top of each other and come up with something completely new entirely.

Here are our favourite best selling perfumes for men and women to choose from - we’re sure that you’ll find a new favourite fragrance!

Best Perfumes for Women

You can’t go wrong with classic, feminine perfumes for women. Whether your signature is a sultry, femme fatale scent or a sweet and flirty perfume, we’ve got the best perfumes for women from Lancôme, Dior and more! It was hard to pick just a few to feature, but here are our top 4 best perfumes for women. 

Lancôme La Vie Est Belle

Named after a French expression that translates as “life is beautiful”, La Vie Est Belle is a floral, fruity gourmand fragrance created for women. Ever since this fragrance was created in 2012, it has topped best-selling women’s fragrance lists in France and around the world!

Lancôme La Vie Est Belle embodies feminine sweetness with notes of vanilla and orange blossom paired with a dry base of iris to create a cozy fragrance that’s sure to impress. 

Lancôme La Vie Est Belle

Dior J’Adore 

This classic fragrance from luxury house Christian Dior has captured hearts since it was created in 1999. The floral, fruity notes are best suited for spring - although there’s nothing stopping you from wearing this elegant fragrance all year round. It’s a fresh, clean-smelling perfume that leans into lily, jasmine, freesia, rose, orchid, violet and more for a floral kick.

Dior J’Adore

Estée Lauder White Linen

If you’re looking for a perfume that smells like sun-dried linens, you can’t go past Estée Lauder white linen. This classy and clean scent is perfect for hot summer afternoons, evoking the scents of sunlight by the sea. Estée Lauder White Linen is a delicately elegant perfume that’s perfect for someone who’s ready to graduate from sweet, girlish perfumes to a fragrance that can carry them through all seasons. 

Estée Lauder White Linen

Gucci Flora

No list of best perfumes for women is complete without Gucci Flora. This glamorous, feminine perfume is fresh and floral with notes of peony, citrus, and pepper to create something that’s womanly and sophisticated, yet not immature. This clean, sweet delicious perfume is perfect for going from day to night thanks to versatile notes that create an aura of charm and allure. 

Gucci Flora

Best Perfumes for Men

Men don’t have to miss out on smelling good, either! Men’s fragrances can vary from clean and fresh - just like women’s - to deeply masculine with notes of leather, whiskey, and even shaving cream to evoke the ambience of a barber shop or even a whiskey lounge. Here are our favourite best selling men’s fragrances that are sure to please!

Paco Rabanne 1 Million

This woody, spicy fragrance for men quickly shot to the top of fragrance best sellers list when it was launched, and for good reason. Warm spicy notes pull through cinnamon and patchouli, with blood orange, mint and grapefruit rounding out the top notes. 

What sets 1 Million apart from other men’s fragrance is the instantly iconic and recognizable gold ingot perfume bottle - it looks as good in your perfume collection as it smells on skin!

Paco Rabanne 1 Million

Amouage Reflection for Men

Amouage Reflection for Men is a woody, floral musk fragrance that leans a little more into the clean, dry musky notes compared to other men’s cologne. While white florals aren’t a note that you would normally associate with the best perfumes for men, Amouage Reflection embodies florals with woody and vetiver notes to create a handsome, gentlemanly fragrance that’s perfect for daily wear.

Amouage Reflection for Men

Wildcards: Best Unisex Perfume

Some of the best selling perfumes out there are unisex perfumes - fragrances that aren’t necessarily designed with a specific gender in mind. Unisex fragrances are incredibly versatile and smell different on everyone. While all perfume notes aren’t necessarily gendered, we know that some of you might appreciate picking up a fragrance that doesn’t lean masculine or feminine - just something that smells really, really good. 

Tom Ford Black Orchid

Can any best selling perfumes list not mention Black Orchid? This unisex fragrance polarises many into those that love it and those that… don’t.Tom Ford Black Orchid is a spicy, sensual fragrance with opulent notes of truffle, plum, and orchid to create a fragrance like you’ve never smelled before. This perfume oozes velvety sophistication with a touch of mystery - perfect for those who like to go bold with their fragrances! 

Tom Ford Black Orchid

Creed Silver Mountain Water

One of the best fresh, light perfumes you can find has to be Creed Silver Mountain Water. This crisp, zingy fragrance has notes of citrus and green tea for lightness that come down to a base that includes petitgrain, sandalwood, and musk for a refreshing perfume that suits anyone of any gender. 

Creed Silver Mountain Water

Tips for Wearing Perfume

Don’t be afraid to mix things up and have different best selling perfumes for different seasons! Spring and summer perfumes are often on the cleaner, more floral side with notes that remind you of bright, sunny days. Autumn and winter fragrances can be more moody, with spicy, musky notes that suit cooler weather better. Still trying to find your new favourite perfume? Try a discovery set.

If you’re still trying to figure out which skincare is going to help with your skin goals, try our skin analysis - you’ll get a few tips for your skin routine and skin concerns, plus custom product recommendations just for you!

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